About organizers

Public Fund of promoting Cosmetology, Hairdressing and Esthetic NEVSKIE BEREGA was founded in 1996 by initiative group of leading cosmetologists and stylists from Northern Capital of Russia. In 2001 Dmitry Ershov, the owner of beauty salons chain in St Petersburg, has become the president of the Fund.

The Fund was established as the organizing committee of the Independent Festival of Beauty NEVSKIE BEREGA that has united the International Specialized Exhibition of Cosmetics, Parfumery and Equipment for Beauty salons and the Championship on Hairdressing, Decorative Cosmetics and Nail-Design on the same area. At present the Event is held twice a year on February and September in Peterburgsky Sport and Concert Compex, St Petersburg, Russia. The brightness and showiness of the event provide good background for Russian and international contacts and professional experience exchange. The festival of beauty NEVSKIE BEREGA every year approves its strongest positions in development of professional competitive movement. More than 350 participating companies and 2017 contestants of the Olympic Competitions on Hairdressing, Nail-Design and Decorative Cosmetics, these are the record results of the Festival, held on February 2009.

Lately successful activity of the Fund have been highly estimated by the Russian companies of the industry of beauty as well as by numerous foreign organizations. Ten years of success of the Beauty festival NEVSKIE BEREGA in the Russian second largest city is a serious application for the right to be the best. The Fund has recently prepared a new project in Moscow, Russia. Its name will be «MOSKOVSKIE BEREGA». The concept of the event as well as the area will be similar to the St Petersburg event. The Sport and Concert Complex Olympisky will host the Festival on March, 28-30 2010. We hope this project will have the same popularity in Russian Exhibition business.