International Beauty Expo NEVSKIE BEREGA
Saint Petersburg
September, 23-27 2011
St-Petersburg
Sport and Concert Complex
Organizer is a public fund
of promoting Cosmetology, Hairdressing and Esthetics NEVSKIE BEREGA, which is
the only organization in Russia that runs an event of such scale and format and
integrates:
- more than 350 leading companies of the industry of beauty,
among them are the world famous brands: Wella, Londa, L’Oreal, Matrix,
Solinger, Keune, Schwarzkopf, Estel Professional, Kasho
- best schools of
hairdressing Academy Sassoon, Academy Tony&Guy,
Patrick Cameron, Sergey Zverev’s school, Alexandr Krashenninikov’s school.
International Beauty Expo NEVSKIE BEREGA is
·
International Beauty Industry Exhibition
·
Cup of Friendship Open Independent Championship on Hairdressing Art, Nail Design and Make-Up
The event is the unique one in the industry of beauty which
is included into the list of official and significant events of a cultural life
of Russia according to the order of the Administrative office of the President.
General informational partner: Radio Baltica, Echo Moscow, TNT
General informational sponsors: magazines Art Coiffure and Nailure.
Announces in media: Art Coiffure, Nailure,
Hair’s How, You Professional, Nail Service, Cosmetic market today, Estetica,
Nails, NailSpa, Kosmetik Baltikum, Kosmetik International, Les Nouvelles
Estetiques, Hairdresser Stylist Make up Designer, Style haircuts, Massage,
Spa&Salon, Cosmetics and Medicine, Beauty Business, Perfection, Imperia of
Beauty and Health, Sun world, Belle, National Health magazine, Season of beauty,
Beauty salon, Ladies’ Peterburg, Your leisure time, Nevskoe Vremya, Metro, Metro
Beauty.
Advertising bills –
15 000.
Number of complimentary tickets – in St Petersburg and regions 400 000, in Moscow 100 000.
Representatives
– more than 25 countries, more than 80 cities of
Russia.
Video shooting is
done by the leading TV companies of Russia.
Live broadcasting in Internet.
International Beauty Industry Exhibition
«Nevskie Berega» occupies more than 10 000
sq. m. of exhibition area, 3 floors of the St-Petersburg Sport and Concert
Complex. The exhibition attracts more than 30 000 visitors a day.
.
Beauty Expo general themes:
§ Professional cosmetics
§
Sun decks and suntan products
§ Equipment
for beauty salons
§ Cosmetology
equipment
§
Professional tools for face and body care
§
Nail design and care products
§ Hairdressing equipment
§ Professional hair
cosmetics
§ Decorative cosmetics
Cup of Friendship Open Independent Championship on Hairdressing Art, Nail Design and Make-Upwithin
the frames of the Beauty Expo are one of the most important competitions for
hairdressers, stylists, nail and make up designers. This fact is proved by the
tremendous level of competitive works and quantity of participants - more than
two and a half thousand. The star structure of jury and the special system of
refereeing excluding bias and errors, allow competitors to achieve the highest
results.
o
18 hairdressing works
o
6 nail design works
o
2 make up works
o
2 body art works
o
«Full Fashion Look» competition
Afro Braiding Competition
events agenda for specialists of the beauty industry
·
show programs, presented by leading companies and stylists
·
Master classes at exhibition stands
·
International Competition on Cosmetology and Esthetics
· «Nevskie Berega»
Cosmetologists Forum
· FOOT PROFI Championship on pedicure
·
Forum of makeup designers and estheticians within the frames
of the Festival agenda
·
International SPA show with participation
of leading professionals
The Prize Fund of the Expo is more than 100 000
Euro. Rewarding of prize-winners and
final rewarding will take place on the last day of the Expo. Not only
participants, but their models as well are awarded with cups or prizes for 1, 2
and 3 places. There will be a spectacular struggle for medals made of pure gold,
silver and bronze, best of the best will present their works, and visitors will
personally see the process of creation of the present works of art.
Heads of companies and representatives of creative
intelligency meet at Festival to plunge into the world of fashion, beauty, arts
and to discuss development tendencies of beauty business.
Award Ceremony on the main stage is accompanied by
demonstration of bright show programs of the leading companies and masters of
the present time. The huge podium attracts up to 8 thousand spectators on
tribunes.
Festival partners represent the services and production,
carry out various advertising actions.
Special sponsors: Concord
LLC, Greek wine company Grteka Terra, Peterburgenka LLC, Bread House OJSC ,
Travel agency Versa, Open Company "Orimi-Trade", Aqua Line LLC.
The International Beauty Expo spent by the Public Fund
«Nevskie Berega» are supposed to reveal and support young talents from big
cities as well as from the most remote regions of Russia, to help them to appear
on the international stage and adequately represent our country on many podiums
of the world.
Organiser:
Nevskie Berega, Public Fund of Promoting Cosmetology, Hairdressing and Aesthetics
Organizing committee: (812)
305-3767, 944-9330
E-mail:
mail@beautycup.info
