Press Release

International Beauty Expo NEVSKIE BEREGA

September, 9-12, 2010

International Beauty Expo NEVSKIE BEREGA

Saint Petersburg

09-12 September 2010

       St-Petersburg Sport and Concert Complex

          www.en.beautycup.info

Supported by

the Government of St. Petersburg

Organizer is the Public Fund of promoting Cosmetology, Hairdressing Art and Aesthetics NEVSKIE BEREGA.

The event is the unique one in the beauty industry and it is included into the list of official and significant events of the cultural life of Russia according to the order of the Administrative office of the President.

International Beauty Expo NEVSKIE BEREGA is:

·         International Beauty Industry Exhibition

·         International Cup of Russia on Hairdressing Art, Nail-Design and Make-Up

As well as:

·   Events agenda for specialists of the beauty industry

·   Show programs presented by leading companies and stylists

·   Master classes at the exhibition stands

·   International Competition on Cosmetology and Aesthetics

·   «Nevskie Berega» Cosmetologists Forum  

·   FOOT PROFI Championship on pedicure

·   Forum of make-up artists and estheticians within the frames of the Beauty Expo agenda

·   International  SPA show with participation of leading professionals

 

International Beauty Industry Exhibition «Nevskie Berega» occupies more than 10 000 sq. m. of exhibition area, 3 floors of St-Petersburg Sport and Concert Complex. The exhibition attracts more than 30 000 visitors a day.

 

 Beauty Expo main themes:

 

§  Professional cosmetics

§  Sun decks and suntan products

§  Equipment for beauty salons

§  Cosmetology equipment

§  Professional tools for face and body care

§  Nail design and care products

§  Hairdressing equipment

§  Professional hair cosmetics

§  Decorative cosmetics

Competitions within the frames of the Beauty Expo are among the most important competitions of hairdressers, stylists, nail and make-up designers. This fact is proved by the tremendous level of competitive works and quantity of participants - more than two and a half thousands. The star structure of jury and the special system of refereeing excluding bias and errors allow competitors to achieve the highest results.

o      22  hairdressing works

o      7  nail design works

o      2 make-up works

o      2 body art works

o      «Full Fashion Look» competition

o      Afro Braiding Competition 

 

>The Prize Fund of the Expo is more than 100 000 Euro. Awarding of the prize-winners and final Award Ceremony will take place on the last day of the Beauty Expo. Not only participants, but their models as well are awarded with cups or prizes for the 1st, 2nd and 3rd places. There will be a spectacular struggle for medals made of pure gold, silver and bronze, best of the best will present their works, and visitors will personally see the process of creation the true works of art.

The heads of the companies and representatives of creative intelligency meet at Festival to plunge into the world of fashion, beauty, arts and to discuss development tendencies of beauty business.

Award Ceremony on the main stage is accompanied by the demonstration of the most picturesque show programs of the leading companies and masters of the present time. The huge podium attracts up to 8 thousand spectators on tribunes.

General sponsors: Estel, Ole House Company, SportMedImport

General informational partner: Radio Baltica.

General informational sponsors: Art Coiffure and Nailure magazines.

Announces in media: Art Coiffure, Nailure, Hair’s How, You Professional, Nail Service, Cosmetic market today, Estetica, Nails, NailSpa, Kosmetik Baltikum, Kosmetik International, Les Nouvelles Estetiques, Hairdresser Stylist Make up Designer, Style haircuts, Massage, Spa&Salon, Cosmetics and Medicine, Beauty Business, Perfection, Imperia of Beauty and Health, Sun world, Belle, National Health magazine, Season of beauty, Beauty salon, Ladies’ Peterburg, Your leisure time, Nevskoe Vremya, Metro, Metro Beauty.

Advertising bills – 15 000.

Number of complimentary tickets – in St Petersburg and regions 400 000, in Moscow 100 000.

Representatives – more than 25 countries, more than 80 cities of Russia.

Video shooting is done by the leading TV companies of Russia.

Live broadcasting stream for the each of the four days in Internet on www.en.beautycup.info

Festival partners represent the services and production, carry out various advertising actions.

The telecommunication sponsor: Joint-Stock Company Metrocom.

Special sponsors: Moscow wine-brandy factory KiN, Greek wine company Grteka Terra, Peterburgenka LLC, Bread House OJSC , Travel agency Versa, Open Company "Orimi-Trade".

The International Beauty Expo held by the Public Fund «Nevskie Berega» is supposed to reveal and support young talents from big cities as well as from the most remote regions of Russia, to help them to appear on the international stage and adequately represent our country on the best podiums of the world.

Organiser: Nevskie Berega, Public Fund of Promoting Cosmetology, Hairdressing Art and Aesthetics

Organizing committee: (812) 305-3767, 944-9330

E-mail: info@beautycup.info