Press-Release

International Beauty Expo NEVSKIE BEREGA

September, 15-18 2011 

With the support of the Government of St. Petersburg

Organizer is a public fund of promoting Cosmetology, Hairdressing and Esthetics NEVSKIE BEREGA, which is the only organization in Russia that runs an event of such scale and format and integrates:

- more than 350 leading companies of the industry of beauty, among them are the world famous brands: Wella, Londa, L’Oreal, Matrix, Solinger, Keune, Schwarzkopf, Estel Professional, Kasho

International Beauty Expo NEVSKIE BEREGA is:

·         International Exhibition of Beauty Industry

·         International Cup of Russia on Hairdressing, Decorative Cosmetics and Nail-Design

The event is the unique one in the industry of beauty which is included into the list of official and significant events of a cultural life of Russia according to the order of the Administrative office of the President.

General sponsor of the Expo: Estel Professional, OleHouse Company, SportMedImport

Main sponsors: KASHO scissors, Alex Beauty Concept

General information partners: Radio Baltica, Radio Echo of Moscow.

Main information partner: social network of Industry of Beauty Beauting.ru

General information sponsors: Art Coiffure and Nailure magazines.

Telecommunication sponsor: JSC Metrocom

Announces in media - Hair’s How, You Professional, Nail Service, Estetica, Nails, NailSpa, Kosmetik Baltikum, Kosmetik International, Les Nouvelles Estetiques, Nail esthetics, Mirror of Fashion, Hairdresser Stylist Visagist, Style Haircuts, Massage body esthetics, Spa&Salon, Cosmetics and Medicine, Beauty Business, Perfection, Sun world, Season of  beauty, Beauty salon, Metro Beauty.

Information partners: St Petersburg TV viewer, Exclusive Emotion, Permanent make-up, Catalog Moscow.

Internet partners: profbeauty.ru, hairbeauty.ru, expomap.ru, expomenu.ru, 1nep.ru,shopping-spb.su, style.rosbalt.ru, expolife.ru, spdk.ru, Spb-Beauty.ru, bestofbeauty.ru , hairlife.ru, newsdale.ru, aboutspa.net, druzhno.com , e-adres.ru , starslife.ru , epochtimes.ru

Number of Advertising bills – 15 000.

Number of complimentary tickets – in St Petersburg and regions 400 000, in Moscow 100 000.

Representatives – more than 25 countries, more than 80 cities of Russia.

Video shooting is done by the leading TV companies of Russia.

Live broadcasting in Internet.

International Beauty Industry Exhibition «Nevskie Berega» occupies more than 10 000 sq. m. of exhibition area, 3 floors of the St-Petersburg Sport and Concert Complex. The exhibition attracts more than 20 000 visitors a day.

Beauty Expo general themes:

 Professional cosmetics

 Sun decks and suntan products

 Equipment for beauty salons

 Cosmetology equipment

 Professional tools for face and body care

 Nail design and care products

 Hairdressing equipment

 Professional hair cosmetics

 Decorative cosmetics

Open Independent Cup of Russia  - within the frames of the Beauty Expo are one of the most important competitions for hairdressers, stylists, nail and make up designers. This fact is proved by the tremendous level of competitive works and quantity of participants - more than two and a half thousand. The star members of jury and the special system of refereeing excluding bias and errors, allow competitors to achieve the highest results.

o      18  hairdressing works

o      6  nail design works

o      2 make up works

o      2 body art works

o      «Full Fashion Look» and «Fashion City» competitions

The following events will take place within the frames of the Beauty Expo:

·       Inter-sectoral national conference "RosBeautyConsulting" 

·       show programs, presented by leading companies and stylists

·       Master classes at exhibition stands

·       International Competition on Cosmetology and Esthetics

·       «Nevskie Berega» Cosmetologists Forum  

·       FOOT PROFI Championship on pedicure

·       Forum of makeup designers and estheticians within the frames of the Festival agenda

·       International  SPA show with participation of leading professionals

The Prize Fund of the Expo is more than 100 000 Euro. Rewarding of prize-winners and final rewarding will take place on the last day of the Expo. Not only participants, but their models as well are awarded with cups or prizes for 1, 2 and 3 places. There will be a spectacular struggle for medals made of pure gold, silver and bronze, best of the best will present their works, and visitors will personally see the process of creation of the present works of art.

Heads of companies and representatives of creative society meet at Festival to plunge into the world of fashion, beauty, arts and to discuss development tendencies of beauty business.

Award Ceremony on the main stage is accompanied by demonstration of bright show programs of the leading companies and masters of the present time. The huge podium attracts up to 8 thousand spectators on tribunes.

Festival partners represent the services and production, carry out various advertising actions

Telecommunications sponsor: JSC Metrocom

Special Sponsors: One Touch LLC, Valio LLC, Moscow Wine and Cognac Plant KiN, Greek wine company Grteka Terra, Orimi Trade LLC, PassiFlora LLC, Peterburgenka LLC, Bread House OJSC,  Travel agency Versa, AquaPhotoStudio LLC, KakNado LLC, Aqua Line LLC.

The International Beauty Expo spent by the Public Fund «Nevskie Berega» are supposed to reveal and support young talents from big cities as well as from the most remote regions of Russia, to help them to appear on the international stage and adequately represent our country on many podiums of the world.

Organiser: Nevskie Berega, Public Fund of Promoting Cosmetology, Hairdressing and Aesthetics

Organizing Committee: + 7 812 305-3767, + 7 812 944-9330

E-mail: info@beautycup.info