Press-Releases

International Beauty Expo NEVSKIE BEREGA

February, 21-25 2008, Peterburgsky SCC

The Beauty Expo NEVSKIE BEREGA is getting ready to welcome gests of the anniversary event. The judges and keepers of an art of creation a beautiful image of the contemporary are taken warmly by the Northern capital of Russia. Hairdressers, stylists, make up and nail designers and cosmetologists from different cities of Russia and Europe will represent their mastery to several thousand strong audience of the III Olympic Competitions.

The Beauty Expo NEVSKIE BEREGA welcomes guests and participants in Peterburgsky Sport and Concert Complex from 21 till 25 February 2008. The brightest and the most joyful colors of modern autumn fashion will be in the picture of creations of the best beauty professionals of Russia. For the public attention master-classes of famous stylists and hair designers will be offered. Hundreds of companies representing hair care products invites anyone wishing to change his image to become a model. Beauty professionals can visit numerous presentations and workshops. Remarkably beautiful works of talented and purposeful contestants of Olympic Competition will amaze numerous visitors on tribunes. Invitation ticket for the Expo of talent and mastery NEVSKIE BEREGA can be ordered on our web-site www.beautycup.info.

The wide audience of beauty professionals and visitors will be offered the following events: - X International Specialized Exhibition of Cosmetics, Perfumery and Equipment for Beauty salons NEVSKIE BEREGA

Subjects of the exhibition:

Decorative cosmetics, perfumery, professional face and body care cosmetics, aromatherapy, professional hair products, cosmetology equipment, furniture and accessories for beauty salons, solariums and sun burn products, specialized press, beauty salons, professional schools, studios etc.

Visitors: about 20 000 people a day
Daily Internet broadcasting on web-sites www.beautycup.info, www.ligaspb.ru
8 hotels of St Petersburg will host Expo’s participants and visitors
Daily morning transfer from every hotel to the competition area is provided.
Photo of every competition work will be published in the special Expo’s catalogue
The show-programs and faуry defile will take place on the main page daily

Special significance to the Expo is laid by the competitive program of the III International Olympic Competitions on Hairdressing, Decorative Cosmetic and Nail-Design
Winners of combination tests will be given medals of pure gold, silver and bronze.

Competition events

Numbers and facts

- International Colorists Competitions ESTEL PROFESSIONAL
- “ESTEL COLOR LIFE 2011” - Make up designers’ competitions «World Podiums»
- DIKSON Colorists competition
- II Colorists and stylists’ competition «Colormania 2008» CONSTANT DELIGHT
- TeotemaColorEmotion 2008 - VI International competition on Cosmetology and Esthetic
- V International competition on cosmetology and estheticе
- “Afro braiding” competition
- Balmain Paris Hair Extensions
- Fan teams competition
- All competitions will take place on the main stage of the Expo on February, 21, 22, 23 and 24 - Olympic
Competitions time: daily from 10.00 till 19.00

Number of contestants: more than 2000 people
Number of models: 3500
Main stage area: about 1000 sq.m
Number of hairdressing tests: 50
Prize cups: 280
Medals for winners: 345
Medals for models of prize-winners
Sets of medals of precious metals: 17
Participating countries: about 15
Participating cities: more than 90
Teams: more than 60

Final award ceremony and show-programs will take place on 25 February on the main stage