Saint Petersburg International Beauty Expo NEVSKIE BEREGA February 23-27, 2011

Once again, the International Beauty Expo Nevskie Berega hosted thousands of visitors and lived up to their  expectations. Beauty Expo - an event which was attended by contestants, exhibitors of professional trade shows guests and all beauty admirers. It's been five days of celebration and magic.

The following events have taken place within the frames of the Beauty Expo:

•••             International Beauty Industry Exhibition

•             International Cup of Friendship on Hairdressing, make-up  and Nail-Design

•             9th International Competition on Cosmetology and Esthetics

•             Estel Color Life 2011

•             events agenda for professionals of the beauty industry

•             INES-2010 nail professional rating results

•             Competition of professional make-up designers «World podiums», organized by Estetista Company

•             Show programs, presented by leading companies and stylists.

In the same time (during International Beauty Expo): 

 Saint Petersburg Cosmetology and Aesthetic medicine Congress

More than a hundred master-classes took place at the exhibition stands; new items of professional cosmetics and equipment for beauty salons were presented.

Exhibition Program included:ed:

Hairdressing which was presented by a variety of novelties, master classes lead by the most famous, highly recognized masters took place.

            «Estel Professional» presented its collection «Twiggy spring/summer 2011» with nostalgia for the 60-es and a touch of retro, deliberate luxury, elegance and fantasy-romantic mood.

Well-known manufacturer of mannequin heads - company "Bergman" – presented daily master-classes of the German stylists Anne and Ansgar Banert.

«Beauty Evolution» attracted visitors with master classes of Alexei Barinov - top stylist of Top Five International Selective Professional.

 «Belli Capelli» team shared professional secrets and answer questions of visitors at their booth.

During the master classes of the Italian hair professional Luciano Messina - stylist of Company Rica - a demonstration
 of a new collection «Rica Collection 2011», which included new European trends in cuts, combined with the dyers of Colorica and care of Naturica, evening and hairstyles for special occasion.

Company Charm Distribution introduced visitors to new products. Company professionals have demonstrated a patented method of cutting "Structure in Motion" on a special podium, and Nikolay Vasilyev - a leading technologist of the company - introduced a new collection of haircuts 2011..

«Emmebi Italia» company stylists demonstrated new fashion trends in dyeing, haircuts and setting all the days of the Festival. Alessio Kaglioni presented a collection of cuts "Spring/Summer 2011. 1.

The company Keune presented master classes of “UP DO hairstyle” by Georgy Kot.

Nail service

At the Ole House Company booth one could get experience with innovative
 CND product - hybrid of a gel and Shellac varnish - in a special "test - zone". In addition, experts were telling about the learning possibilities of the Ole House Company training center and about careers of graduates of the training center.

Workshops of Professionails included strengthening of natural nails, salon express designs, color coating of new generation; a colored finish-gel and acrylic design. n.

«Nano Professional» presented gel varnishes, SPA products and a permanent nail gloss P. Shine Japanese manicure.

«Alex Beauty Concept» performed non-stop workshops of its training center.

By tradition, all the days of the exhibition a supermarket of "Victory" company was open, in which it was possible to find all the necessary tools and materials for work, and also master classes took place.

Educational Institution «Center of nail design and manicure» presented a new generation of products: acrylic odorless system with the UV lamp polymerization, self-leveling gels and a new collection of gels and varnishes "Winter Bride".

Cosmetology

 Experts of various beauty centers performed master classes at their stands, presented new procedures and shared new technologies of beauty.

 "SportMedImport" presented master-classes at their booth. A novelty in the contour plastic became dermal fillers Ellanse-bioreinforcement, correction of nasolabial folds and wrinkles. s.

Visage

Teaching and Cosmetic Center "Nera" shared their new philosophy of make-up, proving a procedure of "regenerating peeling” and presented novelties in make-up "Spring 2011"

  For the fourth time at the International Beauty Expo "Nevskie Berega", “World Podiums” - a contest of professional make-up artists organized by “Esthetista” company – took place. Competition was judged by experts of the fashion world - Irina Ashkinadze, Alexander Smirnov and Katia Anderzhanova.

Natalia Naida’s School of style and make-up and its team presented to visitors a series of master classes, in which works in various ways were shown - from salon to competitive with an explanation and theoretical foundations of technology.

The main event of the year for beauty therapists and esthetic doctors - St Petersburg Congress on cosmetology and esthetic medicine NEVSKIE BEREGA 2011, " - held from 23rd  to 26th of February at the Innovation Expo Centre "Garden City" in Lahti. Here, gathered together, interested experts and leaders in the field of cosmetology and aesthetic medicine, who provided high-quality cosmetic and dermatological products, shared new scientific
 developments, techniques and procedures.

The business program for cosmetology and aesthetic medicine included following events:

• «Day of the Company» - presentations of different companies, workshops, master classes, author injection techniques in cosmetologyogy

• «Specialized sections» - modern laser technology, trichology, dermatooncology, botulin therapie, contoured plastic fillers, plastic surgery, aesthetic medicine, women’s and children’s health

• «Professional sessions» - research reports of leading specialists, many of whom are better known abroad than in our country, revealed the latest scientific achievements in the field of cosmetology, dermatology and other related specialties.

 Thematic sections:

• Professional equipment for beauticians, trichologists and podology

• Modern technologies of Aesthetic Medicine

• Professional face and body care products

• Cosmetic servicesces

• Apparatus cosmetology

• massage techniques

• Cosmetics and Medical Centers

• Professional Training Centers

• Modern software

• Innovative Technology in Aesthetic Medicine

• Modern laser technology

According to the results of Competition, Grand Prix among hairdressers were given to: Galina Mushkaterova (St. Petersburg) in the "Professional" category, Golovneva Marina Training Center "Stella" (St. Petersburg) in the category "Junior", in Kamluk Daria, Minsk State College of Technology (Belarus) in the category "Students". Winners of the team competition among countries was the national team of Ukraine, among the cities of Russia –  the team of the Union of Hairdressers and Cosmetologists of Moscow , among nonresident professional educational institutions - the team of the Minsk State Technological College, among the professional educational institutions of St. Petersburg - Petrovsky College. The competition winner among the business schools was school "Estelle" Saint-Petersburg

Nail design Competition passed for the fifth time according to the rules and criteria adopted and developed by the International School of Nail Experts INES. The leading specialists nail industry were estimating the works: honorary INES judge Natalia Novikova, Olga Yerokhina, Maltsev Elena Turzina Svetlana, Sergey Korchagin; real INES judge Uvarov Irina, Polushkina Natalya, Popova Elena, Svetlana Deliu, Sergey Terentyev, judges of  INES qualification cycle Luksha Anastasia, Biruk Lily, Kirpicheva Irina, Elena Khasanov, Malyshko Marina. 426 participants competed for first place in the nail sculpture nominations (acrylic, gel, decorative french), salon services (salon manicure and salon sculpture) and nail design. "Exam" was the subject of three-dimensional design on tips competition and lyrical theme of "Shakespeare" was the subject of Mix Media competition. The correspondence nomination "Application Design" was also announced on the championship. Participants were asked to decorate an object, which was a wooden egg on stand. Work submitted by participants in this

 category (30 subjects) can rightly be called jewelry. Masters proved themselves as real nail artists and were able to show their skills not only to members of the jury, but also to those who care about arts and crafts!

Competition of stylists Full Fashion Look, whose goal was to create a complete image based on the mix of current fashion trends of the upcoming season, collected a lot of viewers who actively applauded the models, defiled at the main podium of the Sport and Concert Complex.

Body-art competitions were held in two forms: painting technique, with the theme of "Surrealism", winner of which was Julia Bentsak (Ukraine); and Body Painting competition with the theme of "2012", won by Yelizarova Christina (Moscow)..w).

A new kind of competition for the image-makers, barbers, beauty therapists  and fashion designers - «Fashion City» («Urban fashion") was presented.

Colorful awards ceremony  took place on the last day of the Expo on the main runway.

Winners of the Beauty Expo "Nevskie Berega" were awarded with cups, medals and prizes from the sponsors: a set of professional production of companies Estel Professional, Matrix, Brelil, Wella Professional, Londa Professional, Kryolan, Valerie D, ICG, professional literature from Ole House, Brandy Old City from the Group of Companies Keen, gift baskets from companies Orimi Trade and VitaoxyV, journals Season of beauty and perfection, vouchers from a travel company "Versa", an annual subscription to the publication of magazines presented by Art Coiffure, Nailure and You Professional.

During the Expo, as well as at the St Petersburg Congress on cosmetology and esthetic medicine NEVSKIE BEREGA 2011, all guests and participants could register and create their own account online on the stands of the social network of the beauty industry Beauting.ru - the largest community of people for whom beauty is a job, style and way of life.

Inter-sectoral national conference "RosByutiKonsalting was traditionally held in conjunction with a regular partner of the Expo - a consultancy company "Sergeev&Kayumov and partners". February 2011 was marked with a high interest of heads of salon business to agenda. The directors and managers were also interested in topics for professionals; however, masters of narrow specifications tend to visit seminars for directors wishing to competently prepare to open their own business. The questions of psychology rise more often. Answers to them help professionals of different levels to understand the difficult situations and problems of relationships of a beauty salon team. Visitors have left many warm words to the Conference lecturers: Maxim Sergeyev, Spartak Kayumov, Nicholay Meleshko and Yuri Pavlenko.

Guests of the Beauty Expo "Nevskie Berega" were representatives of the SASSOON Academy, London: Leona Curran the director of Sassoon Academy in the UK; Gareth Vance, Creative Director, Paris France,  Creative director; and Roxy Heydinberg, Color Director.

On the Hair and Beauty Academy NEVSKIE BEREGA podium master-classes were held within all five days:

"The Art of Hair Tattoo" from Alex Kubler - Director of Studies of Wahl; «Extravagant solutions for make-up artist and stylist: continued illusions of hair tattoo master» presented by Ludmila Tarakanova, "I'm going for a new record. Men's and Ladies express haircut with scissors in 3 minutes. Application for entry in the Guinness Book of Records" by Victor Mikusha. A team of masters YUMA from Sochi showed a master class "Marriage and the present. Bold decisions and creative discovery. From classical to avant-garde". "Catwalk makeup. Mystique" by Natalia Nayda. Creative group of beauty salons "Harlequin" (St. Petersburg) showed styles on long hair "Exquisite simplicity and “Crazy men among gentlemen”. “Secrets of the superiority of Anna Mikhailova” presented by Anna Mikhailova. Victor Uksusov showed program "A modern classic and fashion in the salon haircuts». «Look Men: masculinity, adventurism and sexuality. A new look at the creation of the male image" from Sergei Rudnicki. Barbara Tabutarova presented "Creative makeup for photo shoots". "Fashion haircuts. Innovations in technology" was presented by Alex Kubler - Director of Studies of Wahl company. “Collection Spring / Summer – 2011” by the legendary Academy Mahogany by Alfaparf Milano Aqua»; creative team of the British Academy Vidal Sassoon present the professional collection of hairstyles Neue Kraft «Spring- Summer 2011". Olga Nikiforova and her ladies’ hairstyles “Fashion Street” amazed spectators with its actuality. Natalia Nesterenko showed Elegant masculinity in men's salon haircuts. Elena Luzhnyh showed “Sophistication and ease of the hairstyle of a modern woman. Long and short hair”. 

The following master classes were presented on the main stage:

Bergmann Company presented a master class "A mannequin head and so many possibilities!" Coach of the national German team Anna and Ansgar demonstrated all the possibilities of work with mannequin heads Bergmann, creating a classic hairstyle, artistic style and avant-garde.rde.

MATRIX Company presented a master class and show “Improviz”.

Improvisation and avant-garde in hairstyles and clothes. Fashion collection was presented by Alueva Maria, a student of Zaitseva, participant of RFV.

The company Matrix has also shown a master-class “Formula for success”. The show was devoted to the first Russian collection of haircuts Divas, developed by Russian design team specifically for the Matrix. Individuality and reincarnation are the main themes of the Russian collections Matrix Divas. Creative Partners of Matrix - Natalie Gaiman and Maxim Krylov - demonstrated how to use an external image to show inner personality.

Company LONDA presented a master-class «Possibility» of the Institute of Hairdressing and Aesthetics "Vlada".

Beautiful, spectacular, brilliant, full of surprises and new technologies were the shows held on the main stage of the SKK on the last day of the Beauty Expo.

Company ESTEL presented show "Four Seasons" of Igor Komarov children's school of models and Nickolay Kharkovsky’s Fashion Centre Estelle from Voronezh.

To touch the wonderful world of fairy tales could be possible during the hairstyles show of Natalia Kondratieva salon studio. Natalia Kondratieva and Nadezhda Krylova joined delicate images of fantastic characters with modern technology of complicated hairstyles. Unusual jewelry, made with their hands, glitter, luxury, mystery… the magic continues

This year, the Wella Professionals, RMA and Vadim Raisky presented for the fifth time in a row show on the festival stage. Organizers kept the name and details of the show strictly confidential. It was truly enchanting and provocative show of images inspired by the flamboyant pop diva Lady GagaGaga

The premiere of the 3D-show from the creators of the brand Ollin Professional took place. Spectators could visit 10 most fascinating countries of the world. Delight and mystery of smoke has drawn them into the world of dreams and illusions.

Exclusive distributor of Keune Hair Cosmetic, Company Astoria Cosmetic presented show Keune and Georgy Kot “Classic of Passion”.

Exclusive distributor of scissors «Kasho», “Kare Classic” Company in alliance with Russian representatives of the international corporation WAHL presented show of one of the most known barber Alex Kubler and his creative team: «Flying Clippers».

Show program was continued by:

- Elena Kapranova and children's theater of fashion “ELEF” under the direction of Elvira Gromova.

- Studio „ChampiON“ of Natalia Oropay;

- Training Centre „World of style and creativity Ville“;

- Eugenia Spiktorenko and Style and Makeup School of Natalia Naida (Kiev, Ukraine).

Reports from the Expo venue have taken a worthy place on pages of beauty editions and in releases of TV and radio. Our general information sponsors: magazines Art Coiffure and Nailure.

General information partners «Radio Baltic» and radio "Echo Moscow".

Professional printing editions: Hair’s How, You Professional, Nail Service, Estetica, Nails, NailSpa, Kosmetik Baltikum, Kosmetik International, Les Nouvelles Estetiques, the Nail Aesthetics, the Fashion Mirror, the Hairdresser the Stylist the Visagiste, Stylish hairdresses, Massage, Spa&Salon, Cosmetics and Medicine, Beautiful Business, Perfection, the Solar World, Season of Beauty, the Beauty salon, MetroBeauty. 

Media partners: "The St. Petersburg viewer", "St. Petersburg" Courier", "Dance Line", "Exclusive Emotion", Permanent make-up.

The Internet partners: hairbeauty.ru, profbeauty.ru, expomap.ru, expomenu.ru, vmost.ru, shopping-spb.su, style.rosbalt.ru, expolife.ru, spdk.ru, Spb-Beauty.ru, bestofbeauty.ru, hairlife.ru, newsdale.ru, aboutspa.net, e-adres.ru, starslife.ru, epochtimes.ru..ru.

The Festival organizing committee thanks the special sponsors: Cutrin, Open Company "Concorde", the Greek wine company «Greeka Terra», Open Company "Petersburgenka», «Hlebny House », scissors "Kasho ", travel agency "Versa ", "Orimi-Trade", Open Company "Aqua-line". Transport service of participants, visitors and festival organizing committee was provided by company "Taxi Econom".

International Beauty Expo gives the chance to everyone to touch the world of fashion, beauty and art, to discuss tendencies of development of beauty salon business, to find something new, to see unforgettable shows.

We will be happy to see you at our next International Beauty Expo from the 15th to 18th of September 2011, in St. Petersburg SKK.

The organizer: Public fund of promoting cosmetology, hairdressing and esthetics. cs.

Organizing committee: +7(812) 305-3767, +7(812) 944-933

E-mail: info@beautycup.info

www.beautycup.info